Search Engine Optimization

Search Engine Optimization is at the heart of everything online.  Search engines are the bottom line drivers for the internet to be connected and data to be located.  Think about search engines like road maps, a person is in need of directions to a location somewhere in the world.  That person pulls out a world map and narrows the location by continent, country, region, city, town, building.  A search engine works in the same way, data is stored on servers all over the world with keywords that are included in the text or graphics.  These keywords are stored by the search engines routers and algorithms and when a user types in a keyword in the search bar it is able to return results that are related or exact matches to the specified keywords.  By utilizing high quality verbage and adverbs users are allowing the search engine to track quality data and return it to the user as they dig into the internet.

The utilization of this organization method is fairly standardized across all search engines and the algorithms are able to pickup on certain keywords that have been chosen by the user as the relating topics.  This user generated set of words is then stored and if they are of high quality or truth then the search engines will bring them to the highest order on the searching plane.  Companies need to realize that traffic and business are at the mercy of search engines because they are really the largest outlets for online consumers and internet users.  Keywords drive the internet and its business and without them the internet would not have grown to its stature that it has today.  Google has driven this keyword mentality and has truly created a backbone for all web builders to follow when creating content online.  This content can be any type of media and is not limited to text or graphics.  Keywords can be utilized for videos, audio, and photos in order to bring them up in search results at the highest priority.

Companies that do not utilize a strong search engine optimization model are truly leaving business revenue on the table for other companies to have.  This optimization will drive new customers everyday that are looking for products, information, or pleasure on the internet.  By developing a strong foundation of the core business and its attributes we are able to raise a companies presence online.  Leveraging the internet and all of its possibilities is the key to success in the technologically based market.

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Online Reputation Branding

All companies need to utilize the internet as an online branding outlet because it is the cheapest form of marketing there is today.  The cost to build, host, and maintain an online presence has dropped dramatically in the last few years and for all companies this presence can be indispensable.  Customers look online everyday for reputable companies in all industries and companies that are not online usually get thrown to the bottom of the list and sometimes are never revisited because of it.  There are a hand full of rating companies in the market today that build their business on allowing users to rate their services and products.  Yelp has grown to be one of the largest players in this arena and has built its reputation on user reviews that are very revealing, but also very helpful to most companies.  Popular companies on yelp can gain huge advantages over competitors if their reviews are strong and their services are top-notch.  Customers are the best way to get more customers in the door.  Utilizing this friend to friend method companies are able to communicate indirectly to new customers without doing any work.

By utilizing these social media outlets companies are effectively increasing their overall customer base and getting more customers in the door without having to utilize gorilla marketing tactics or high-dollar advertising.  Maintaining a positive online reputation can build a large customer base and create a strong customer loyalty program that is unrivaled in cost effectiveness.

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Cloud Hosting

The cloud has brought the internet to all users that are want to get connected online.  By utilizing the cloud, companies are effectively renting equipment, space, and bandwidth that would otherwise be unobtainable or cost prohibitive.  With the use of the cloud companies are also able to leverage services that would just not be possible from a small office.  Cloud web hosting has opened a new market for online websites and services to be parked and utilized at very low cost.  Most hosting companies will charge less than $10 per month to host a website and utilize their large scale infrastructure to deploy small business websites, blogs, and other lightweight online distribution.  Utilizing this scaled infrastructure allows users to only pay for what they really need today and rent more when they need it tomorrow.  This model of pay as you go as has even sparked larger companies to utilize these data centers for peak traffic times and scale back when traffic is reduced.  Scalability online is key to creating a solid online reputation and keeping your business online operating at full capacity when users are in full force.  This scaling architecture has also allowed for increased security and advanced controls that most average users would not implement.  Security online should be of the highest important for any company utilizing the online space and cloud hosting allows for advanced security implementations at low cost.

Utilizing a cloud hosting service not only builds peace of mind in the online space but reduces long-term expenditures for upgrades and maintenance.  Leveraging the power of scalable infrastructure can greatly reduce online costs and increase bottom-line revenue from online presence and up-time.

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